• Audrey Denecke

    Thanks for your article on values and ice cream. Ice cream was one desert that the Denecke family (growing up as a family of 12) could afford (even if it was only the cheap kind in buckets). Even today, we are known for our appreciation of ice cream. Our family knew love … love put in is what made us the value-centered adults we are. When I coach leaders I do explore what their values are; what the values of their company are; is there compatibility? How are the values lived?
    I’ve just bought my first ice cream maker. I’m looking forward to teaches my nephew and young nieces who live close by how to put the love into the ice cream.
    Thanks again for your article!
    p.s. I recently posted on my HS website a question about how they live their values (Carmel used to have a saying “the values are for life”) in their work … only one comment so far and it was about a family value brought into his life.

    June 29, 2012
  • Dave – What a great example of the issue! As frustrated as you might be not to have Blue Moon ice cream, I can understand your friend’s reaction that it was “so cool” that the family took time for service. But what works at the local level won’t necessarily work at more complex levels.

    As I’m an wont to do, I plopped your main thesis – “Culture eats strategy for breakfast every day.” – into Google, quotes and all. There’s an interesting discussion over at LinkedIn (http://linkd.in/LJBvmO) as well as a couple of other articles that pop up.

    From an organizational perspective, I would have to say the two are intricately linked – a strategy that doesn’t take into account the corporate culture is doomed to fail. But whether strategy alone can change a corporate culture -as some on LinkedIn contend – is, for me, up for debate.

    I have seen, and worked in, corporate cultures so entrenched they defy attempts to change them. Perhaps the right tools and expertise were not employed, but suffice it to say it’s a far more difficult task than some on LinkedIn would suggest.
    Just ask the Board of Visitors at UVA: http://b.globe.com/MXtNmh They ran headlong into a culture conflict of major proportions when they ousted the (now re-instated) University President a few weeks back.

    Take care, Dave! Hope you get some Blue Moon soon!

    June 29, 2012
  • dave


    Great thoughts! Thanks for posting… roughly 70% of businesses in this country are family owned … and if you count all those businesses that are at least partially owned by a family, the percentage climbs to almost 90%. Think of the big names – Wrigley, Tyson Food, etc, etc. All family owned.

    Generally, family-run enterprises have a much kinder, gentler sense of values that corporations of public shareholders only do not.

    June 30, 2012

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