So what does CZ stand for?
Our legal business name is Customzines.com. Our origins date to 2000, when digital marketing entailed sending emails and throwing up content on the web. We cut our proverbial teeth on digital marketing – email, online newsletters, and web – but soon realized that to solve our clients’ larger marketing issues (upstream work), we needed to move upstream as well.
With our experience in digital media, we bring a unique perspective to marketing strategy. We make sense of the myriad ways to reach out to prospects. It’s easy to invest in downstream marketing tactics with little ROI. Our job is to make sure that doesn’t happen. So we start upstream, with a strategy.
We also have an expertise in what is now called “content marketing” or “conversational marketing” – packaging and marketing ideas to promote products and services. Several years ago, we launched a publishing imprint called Big Snowy Media. We publish books, ebooks, curriculum with DVDs, blogs, articles, whitepapers – and almost every other form of content. For examples of some of our content work, visit our Services page.