Brimstone Consulting

Brimstone Consulting is a global management consulting firm located on the East Coast. The firm promises its clients transformative change that delivers breakthrough results, develops leaders, and aligns organizations.

THE PRESENTING ISSUE

Perception is the holy grail of professional service firms. One of the main ways to position your message in the minds of a prospect is through what is typically known as “thought leadership.” Brimstone needed to publish its intellectual property in a form that its clients and prospects could digest quickly and easily.

OUR THINKING

Okay, so there’s an emerging theme in our work: publish and PR strategies. CZ architected a booklet series called Leading for Results—and created an editorial plan for Brimstone’s publishing initiatives. We designed and published Delivering Results and Aligning Organizations, the first two in the series.

RESULTS

Brimstone now had a publishing strategy—and a plan to create a thought leader perception in the minds of its prospects. With Delivering Results, CZ assisted the firm with a PR campaign to its existing clients. The first booklet was reprinted on a web site for CEOs, and Brimstone’s clients requested extra copies for executive team leader discussions.