Northwestern Settlement Association

Northwestern Settlement is a social service organization located on the west side of Chicago’s Loop. Started in 1891, the organization is part of the great tradition of settlement associations that sprung up in the late 1800s and early 1900s.

THE PRESENTING ISSUE

Northwestern Settlement needed a messaging strategy and subsequent new visual identity to unify its diverse constituency. One of the organization’s great strengths is its fully engaged volunteer leadership spread out across numerous boards and committees.

OUR THINKING

Rarely do we begin a project without collecting and analyzing both competitor and constituent data. And this was no different. With several “settlement houses” in the Chicago area, as well as other social service agencies, we identified that Northwestern University’s unique position is that of an innovator.

RESULTS

Our rebranding process provided a unifying message and visual identity for the organization, creating a laser focus for its donor development campaigns.