Truman State University

Truman State University is a mid-sized liberal arts university in northeast Missouri. The university is consistently ranked as one of the best values in the nation.

THE PRESENTING ISSUE

The university needed an overall marketing plan and campaign strategy to build their enrollment.

OUR THINKING

Identify the message and then design search and yield campaigns that delivered results – the task was clear. CZ designed and managed the entire marketing program, integrating email, social, microsites, and print into a comprehensive strategy.

RESULTS

When CZ completed its five-year engagement, Truman State University’s incoming class was the highest in five years. Of course, most of that was due to a terrific school with smart leaders.