For this cloud-based technology firm, CZ designed a campaign to reinforce its positioning as the innovator, targeting younger and more technology savvy prospects. When CZ started with RevolutionEHR, the company had less than 30 active clients. Today the firm boasts 10% of the optometrist market, with more than a thousand doctors on its platform. Obviously, Rev's success is because of its great software, unbelievable customer service, and killer sales team. But we'd like to think that our work contributed a little to their meteoric rise.
Elkhorn Investments is a start-up in the asset management space. During Elkhorn's first year, CZ consulted with the firm on its messaging and over-all brand strategy, while also assisting with some downstream deliverables such as product sheets, brochures, and even some advertising. CZ also helped the founder create a blog, integrating the content with the firm's social presence and email marketing.
CZ designed and managed an enrollment marketing plan for Truman State University (MO). One of the deliverables for the engagement was redesigning its publications, including the Truman viewbook. CZ designed and wrote the copy for the new viewbook. The publication was sent to students who registered for more information during the outreach campaigns.