Several years ago, The Gathering asked CZ to conduct a perceptual study of Gathering consitutents, prospects, and thought leaders in its category. CZ facilitated a conversation with the Executive Director and Board Leadership about its positioning strategy and future direction.. The result was a new messaging playbook for the organization, refocusing its marketing resources and team energies.
For this marketing-automation firm, CZ refocused its brand with our Playbook process, sharpening its messaging to launch a new marketing campaign. The technology firm specializes in annual fund campaigns for universities and other nonprofits. Our strategic work contributed to swarms of new clients for Pledgemine in the two years following the project.
RevCycle is a service of RevolutionEHR, a technology platform that serves the optometrist market. CZ conducted the prospect research for the add-on product/service, worked with the executive team to brand the service, and designed the messaging for launching the service as part of the Rev technology platform. So far, so good. The last conversation with the COO indicated that sales were exceeding goals for the year, and that the messaging strategy was dead on.
CZ assisted this professional association during the dark days following the Great Recession. Membership had dropped precipitously for several years. CZ implemented an aggressive membership renewal strategy, staunching the membership loss and stabilizing it. The first year of our work, the membership actually increased from the previous year, after several years of decline. Part of our work included shaping its messaging and then designing collateral to communicate its brand message to the outside world.
The Arboretum asked CZ to develop a membership renewal strategy, automating email and print into fully integrated marketing program. CZ designed the initial sequencing for the renewals, working with the Arboretum's data warehouse expert. CZ wrote the messages for the different membership segments for the pilot program and wrote the RFP to engage an outside marketing automation firm. Membership renewals increased by 20%.
Golden Gate University School of Law asked CZ to winnow its outreach efforts and refocus its marketing budget. CZ analyzed five years of enrollment data, including undergraduate GPA, LSAT scores, geography, and host of other predictors of enrollment. CZ identified the top three predictors of enrollment and created a series of recommendations to revamp the school's outreach strategy. The plan gave GGU a roadmap for how to spend its limited marketing resources most effectively.