Every river has a source stream. Every successful organization has a strategy. CZ begins its work at the headwaters of every client engagement. CZ is a marketing strategy agency located in Wheaton, IL.

Brand Positioning

Perception is your prospect’s only reality. All messaging strategy begins with an accurate assessment of how your prospects see you. Positioning strategy forms the prism through which we view our work. We assess your competitive landscape and identify the gap between your organization’s perception of itself and that of your prospects.

Messaging

Every organization makes and keeps a promise with its contituents. The promise is made up of their entire sensory encounter with your organization. We design a Messaging Guide that installs a rudder for your marketing and communications plan.

Marketing + Communications

Visual identity, collateral, web site, social media, PR, publishing, and other campaigns—CZ will execute all the downstream deliverables for your organization. CZ’s specialties are social and its integration with your web strategy, and publishing for thought leadership.