At its core, inbound marketing is digital content that is relevant and valuable to the audience you’re trying reach. As a result, prospects find you more easily (inbound marketing generates better search results because the fresh content generates great SEO); they engage the content and provide their data (generating leads—ergo, they enter the funnel).
Inbound marketing combines several key digital elements to create leads, including: SEO (Search Engine Optimization), digital content, and marketing automation.
This all begs the question, “What kind of content are you talking about?” Digital content comes in all shapes and sizes. It’s not one thing. It’s short form and long form blog posts, short form and long form video, whitepapers, podcasts, online newsletters, social posts, and listicles, to name a few. The key phrase is “relevant”; all content must matter to your prospects.
It’s not more chest thumping about how wonderful you are. It is fresh, engaging content, strategically produced to attract and engage prospects.
For the past 18 years, CZ has partnered with clients to execute all aspects of inbound marketing, from content creation, to automation, to SEO and SEM.