A campaign has a beginning, middle, and an end. It starts with a vision to land new clients, customers, or members. It ends with the hard work of sales—following up on leads and beginning the long road of relationship-building. CZ comes up with the concept, designs and writes the creative, and executes the campaign—in partnership with our clients’ sales-and-marketing teams. We integrate all forms of marketing: digital (social, email, and web), print, and old fashioned telephone calls. There’s no silver bullet to landing new customers or clients. But with the right mix of creative, media, and sweat—prospects become clients.