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HOW DEFINED ARE YOUR MARKETING AND SALES FUNNELS?

How does someone enter into the top of your marketing funnel? Do you have it defined?

Take our assessment and discover how to refine your marketing funnel and boost your sales.

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Question 1 of 7

Our company has both a well-defined marketing funnel and sales funnel.

A

Yep, we do. They are separate. And well defined.

B

Hmm, not sure.

C

What's a funnel?

Question 2 of 7

You are clear about where the handoff between marketing and sales happens.

A

Yep, very.

B

A bit fuzzy.

C

No clue. Our sales team is primarily cold calling for new business.

Question 3 of 7

We are clear about the specific marketing and advertising activities that fill the top of our marketing funnel.

A

Yes, we have clearly defined activities that fill the top of the funnel.

B

Not sure. We have yet to define how, exactly, prospects enter our funnel.

Question 4 of 7

Select the most common behavior of your sales reps:

A

Our reps basically cold call all our marketing leads.

B

Our reps call cold email lists that we receive from our sponsorships and advertising engagements.

C

Our reps send out cold emails to people on Linkedin or from purchased email lists.

D

None of the above.

Question 5 of 7

Our web site has "lead magnets" or ways for people to offer up their data for high value content.

A

Yep, we have multiple ways for visitors to offer up their data and enter our marketing funnel.

B

We have a place where people can contact us; that's about it.

Question 6 of 7

We have a system or means to sustain the interest of those who decide not to purchase our product or service.

A

Yes, we send out an email with fresh content every week or every other week.

B

I'm not sure what happens to those who say no.

Question 7 of 7

Check all the ways a prospect enters your sales funnel:

(Select all that apply)
A

A prospect visits the web site fills out a form for more information about the product or service.

B

A prospect signs up for a demo of your product or service.

C

A prospect stops by your booth at a conference or event.

D

Someone calls your company and requests more information (an inbound call).

E

Referral from an existing customer or client.

F

Other.

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