BUILD A STRONG BRAND.
TELL A COMPELLING STORY.
REACH YOUR IDEAL PROSPECTS.
Your positioning in the market decays over time. If you’ve added a new service or product, or you want to attack a new vertical, your brand needs to be repositioned for the future. CZ conducts positioning research and will redesign your brand to reach your new ideal customers.
Is your marketing plan still relevant? Is it generating prospects for your sales team? CZ creates integrated marketing plans that include perceptual research, channel research, a messaging blueprint, and an 18-month marketing plan. The plan enlists the latest digital strategies to reach your ideal customers.
CZ provides creative and digital marketing services, including social media marketing, inbound marketing, and podcast creation and management. CZ also provides executive-influencer content for blogs, articles, whitepapers, and books.
NEVER has developing a marketing strategy been this clear and focused and enjoyable."
Rachel, SVP, biotech company
The CZ team gave us clarity on our brand strategy, and at the same time helped drive specific marketing activities that led to incredible growth and a fantastic valuation on our exit.
Scott, Co-Founder and CEO, SaaS company
DOWNLOAD OUR MOST RECENT eBOOK ON HOW ENTREPRENEURS CAN MAKE LESS INTUITIVE AND MORE STRATEGIC DECISIONS
CZ President Dave Goetz reviews "Noise: A Flaw in Human Judgment" by Daniel Kahneman, Olivier Sibony, et al.