ONESPOT
OneSpot is productivity software for eyecare insurance billing operations that gives transparency and visibility into the complex world of revenue cycle management.
OneSpot engaged CZ to stand up the new brand when the software was in development and create a go-to
market plan.
ONESPOT
OneSpot is productivity software for eyecare insurance billing operations that gives transparency and visibility into the complex world of revenue cycle management.
OneSpot engaged CZ to stand up the new brand when the software was in development and create a go-to market plan.
RESEARCH AND BRAND DEVELOPMENT
CZ conducted perceptual research early on in the product development cycle with users to develop a messaging strategy and visual identity. CZ created a brand strategy to communicate OneSpot's positioning in the eyecare market.
MARKETING PLAN AND INFRASTRUCTURE
CZ worked with the senior team to create a go-to-marketing plan and create the marketing assets to implement the plan. This also includes setting up the marketing automation infrastructure and sequencing for ongoing campaigns.
FRACTIONAL CMO AND SERVICES
CZ serves as OneSpot’s marketing agency, managing all inbound marketing, outbound campaigns, and PR. CZ president Dave Goetz sits on OneSpot’s board as an advisor and functions as the brand's senior marketing executive.
RESEARCH AND BRAND DEVELOPMENT
CZ conducted perceptual research early on in the product development cycle with users to develop a messaging strategy and visual identity. CZ created a brand strategy to communicate OneSpot's positioning in the eyecare market.
MARKETING PLAN AND INFRASTRUCTURE
CZ worked with the senior team to create a go-to-marketing plan and create the marketing assets to implement the plan. This also includes setting up the marketing automation infrastructure and sequencing for ongoing campaigns.
FRACTIONAL CMO AND SERVICES
CZ serves as OneSpot’s marketing agency, managing all inbound marketing, outbound campaigns, and PR. CZ president Dave Goetz sits on OneSpot’s board as an advisor and functions as the brand's senior marketing executive.
ACCRU
ACCRU is a cancer research network whose mission is to change the standard of patient care through innovative research.
ACCRU engaged CZ Strategy to grow its membership as it seeks to become a global leader in conducting industry-sponsored and investigator-initiated, phase II and III cancer treatment and symptom management trials.
ACCRU
ACCRU is a cancer research network whose mission is to change the standard of patient care through innovative research.
ACCRU engaged CZ Strategy to grow its membership as it seeks to become a global leader in conducting industry-sponsored and investigator-initiated, phase II and III cancer treatment and symptom management trials.
RESEARCH AND BRAND DEVELOPMENT
CZ relaunched the ACCRU brand, conducting perceptual research of stakeholders, including its senior team, executive board, investigators, community doctors, and industry partners. We developed a messaging strategy, an 18-month marketing plan, and developed a new visual identity and website.
PODCAST CREATION AND PRODUCTION
As part of our research, CZ identified a need for ACCRU to tell its story of transformative and innovative research more broadly. We came up with a podcast concept and implemented a monthly podcast called "ACCRU Transformative Research." We continue to provide coaching and ongoing production editing and support.
SOCIAL MEDIA CREATIVE AND SUPPORT
CZ re-established ACCRU's social media presence and refreshed the pages with the new branding. CZ provided weekly writing and posting on the two key platforms (X and LinkedIn), integrating news from Mayo Clinic, new podcast episodes, and cancer awareness information.
RESEARCH AND BRAND DEVELOPMENT
CZ Strategy conducted perceptual research of ACCRU's stakeholders, including its senior team, executive board, investigators, community doctors, and industry partners. We developed a messaging strategy, a marketing plan, and developed a new logo and website.
PODCAST DEVELOPMENT AND ONGOING PRODUCTION
We helped ACCRU launch its monthly podcast "ACCRU Transformative Research" which was designed to tell the stories behind the innovative research of ACCRU's members. We wrote scripts, coached podcast hosts and continue to provide ongoing podcast editing and production support.
SOCIAL MEDIA MANAGEMENT
CZ assisted ACCRU in the establishment of its social media presence and continues to manage their social media platforms.
KEHE ESOP VIDEOS
KeHE is a national distributor for grocery stores, supermarkets, and online vendors, with a focus on organic/natural, fresh & specialty products.
KeHE engaged CZ to educate its employees on the value of its ESOP program. The goal was to make a complex topic understandable for a diverse employee population.
KEHE
KeHE is a national distributor for grocery stores, supermarkets, and online vendors, with a focus on organic/natural, fresh & specialty products.
KeHE engaged CZ to educate its employees on the value of its ESOP program. The goal was to make a complex topic understandable for a diverse employee population.
GOODIE CONCEPT AND SCRIPTS
CZ's creative team originated the Goodie concept for the ESOP videos. Goodie, who represented a retired employee and ESOP ambassador, is the main character in the animated video series. He travels to various KeHE locations around the U.S. and interviews employees. CZ wrote the scripts for 11 animated videos, which were also translated into Spanish.
ANIMATED VIDEO PRODUCTION
The CZ creative team created storyboards, worked with a animator to create the characters, and managed the production of each video. With the Spanish versions, there were a total 22 ESOP videos. In addtion, CZ worked with the KeHE HR team to produce employee testimonial videos, interviewing employees from different departments for an internal campaign.
CAMPAIGN IMPLEMENTATION
The ESOP video series was part of a larger campaign to educate KeHE's six thousand employees across the U.S. CZ designed a communication strategy for engaging KeHE employees with the ESOP videos, including posters, emails, postcards and landing pages. CZ also researched promotional ideas for swag items to distribute at company events.
SCRIPT DEVELOPMENT
CZ created the scripts for 11 animated videos to educate KeHE employees on the benefits of their Employee Stock Ownership Program. CZ created a character named "Goodie", who represented a retired employee and ESOP ambassador who shared details of the program. These scripts were also translated into Spanish for the final production of both English and Spanish videos.
ONSITE AND ANIMATED VIDEO PRODUCTION
The CZ creative team created storyboards and animated characters and produced each animated video. We also helped KeHE produce employee testimonial videos, interviewing employees from different departments for an internal campaign.
CAMPAIGN IMPLEMENTATION
CZ recommended a communication strategy for sharing these videos with KeHE employees, including posters, emails, postcards and landing pages. We also shared ideas for supporting swag items to distribute at company events.
REVCYCLE PARTNERS
RevCycle Partners is a revenue cycle management company in the eyecare industry.
RevCycle Partners engaged CZ to stand up the new brand after the company was spun out of a tech company in 2018.
REVCYCLE PARTNERS
RevCycle Partners is a revenue cycle management service for the optometry practices.
RevCycle Partners engaged CZ to stand up the new brand after the company was spun out of a tech company in 2018.
BRAND IDENTITY
Every brand is a story. And every story needs to positioned in the minds of a company's ideal prospects. CZ stood up a new brand for RevCycle Partners, conducting perceptual research of its existing customers and senior team. CZ designed a Messaging Blueprint for the new brand and created a fresh visual identity that captured the promise of the organization.
MARKETING INFRASTRUCTURE
After the creative, CZ wrote an ongoing marketing plan and then created the marketing assets to implement the plan. This included setting up the marketing automation forms and sequencing on Pardot and Salesforce. CZ designed and implemented a new website and produced all the other creative assets needed to launch the new brand into the eyecare industry.
SERVICES AND CONSULTING
CZ now functions as RevCycle Partners' marketing agency, managing all inbound and outbound marketing activities, including PR. Each year, CZ also conducts and NPS survey for the brand and manages its marketing partnerships. CZ president Dave Goetz sits on the RevCycle Board as an Advisor and functions as the brand's Chief Marketing Officer.
RESEARCH AND BRAND DEVELOPMENT
CZ conducted perceptual research of RevCycle Partners stakeholders, including its senior team. The CZ creative team designed the company logo, developed the brand concept and messaging strategy, and created all accompanying assets, including the company website, sellsheets, and social media accounts.
MARKETING STRATEGY
We helped set up RevCycle Partners' marketing infrastructure for ongoing lead generation.
ONGOING AGENCY WORK
CZ now functions as RevCycle Partners' marketing agency, managing all inbound and outbound marketing activities, including PR.
CONTACT US
Email: [email protected]
Phone: 630.248.9129
Address: 209 East Liberty Dr. Wheaton, IL 60187
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