ACCRU
ACCRU is a cancer research network whose mission is to change the standard of patient care through innovative research.
ACCRU engaged CZ Strategy to grow its membership as it seeks to become a global leader in conducting industry-sponsored and investigator-initiated, phase II and III cancer treatment and symptom management trials.
ACCRU
ACCRU is a cancer research network whose mission is to change the standard of patient care through innovative research.
ACCRU engaged CZ Strategy to grow its membership as it seeks to become a global leader in conducting industry-sponsored and investigator-initiated, phase II and III cancer treatment and symptom management trials.
RESEARCH AND BRAND DEVELOPMENT
CZ Strategy conducted perceptual research of ACCRU's stakeholders, including its senior team, executive board, investigators, community doctors, and industry partners. We developed a messaging strategy, a marketing plan, and developed a new logo and website.
PODCAST DEVELOPMENT AND ONGOING PRODUCTION
We helped ACCRU launch its monthly podcast "ACCRU Transformative Research" which was designed to tell the stories behind the innovative research of ACCRU's members. We wrote scripts, coached podcast hosts and continue to provide ongoing podcast editing and production support.
SOCIAL MEDIA MANAGEMENT
CZ assisted ACCRU in the establishment of its social media presence and continues to manage their social media platforms.
RESEARCH AND BRAND DEVELOPMENT
CZ Strategy conducted perceptual research of ACCRU's stakeholders, including its senior team, executive board, investigators, community doctors, and industry partners. We developed a messaging strategy, a marketing plan, and developed a new logo and website.
PODCAST DEVELOPMENT AND ONGOING PRODUCTION
We helped ACCRU launch its monthly podcast "ACCRU Transformative Research" which was designed to tell the stories behind the innovative research of ACCRU's members. We wrote scripts, coached podcast hosts and continue to provide ongoing podcast editing and production support.
SOCIAL MEDIA MANAGEMENT
CZ assisted ACCRU in the establishment of its social media presence and continues to manage their social media platforms.
KEHE
KeHE is a national distributor for grocery stores, supermarkets, and online vendors, with a focus on organic/natural, fresh & specialty products.
KeHE engaged CZ to educate its employees on the value of its ESOP program. The goal was to make a complex topic understandable for a diverse employee population.
KEHE
KeHE is a national distributor for grocery stores, supermarkets, and online vendors, with a focus on organic/natural, fresh & specialty products.
KeHE engaged CZ to educate its employees on the value of its ESOP program. The goal was to make a complex topic understandable for a diverse employee population.
SCRIPT DEVELOPMENT
CZ created the scripts for 11 animated videos to educate KeHE employees on the benefits of their Employee Stock Ownership Program. CZ created a character named "Goodie", who represented a retired employee and ESOP ambassador who shared details of the program. These scripts were also translated into Spanish for the final production of both English and Spanish videos.
ONSITE AND ANIMATED VIDEO PRODUCTION
The CZ creative team created storyboards and animated characters and produced each animated video. We also helped KeHE produce employee testimonial videos, interviewing employees from different departments for an internal campaign.
CAMPAIGN IMPLEMENTATION
CZ recommended a communication strategy for sharing these videos with KeHE employees, including posters, emails, postcards and landing pages. We also shared ideas for supporting swag items to distribute at company events.
SCRIPT DEVELOPMENT
CZ created the scripts for 11 animated videos to educate KeHE employees on the benefits of their Employee Stock Ownership Program. CZ created a character named "Goodie", who represented a retired employee and ESOP ambassador who shared details of the program. These scripts were also translated into Spanish for the final production of both English and Spanish videos.
ONSITE AND ANIMATED VIDEO PRODUCTION
The CZ creative team created storyboards and animated characters and produced each animated video. We also helped KeHE produce employee testimonial videos, interviewing employees from different departments for an internal campaign.
CAMPAIGN IMPLEMENTATION
CZ recommended a communication strategy for sharing these videos with KeHE employees, including posters, emails, postcards and landing pages. We also shared ideas for supporting swag items to distribute at company events.
REVCYCLE PARTNERS
RevCycle Partners is a revenue cycle management service for the optometry practices.
RevCycle Partners engaged CZ to stand up the new brand after the company was spun out of a tech company in 2018.
REVCYCLE PARTNERS
RevCycle Partners is a revenue cycle management service for the optometry practices.
RevCycle Partners engaged CZ to stand up the new brand after the company was spun out of a tech company in 2018.
RESEARCH AND BRAND DEVELOPMENT
CZ conducted perceptual research of RevCycle Partners stakeholders, including its senior team. The CZ creative team designed the company logo, developed the brand concept and messaging strategy, and created all accompanying assets, including the company website, sellsheets, and social media accounts.
MARKETING STRATEGY
We helped set up RevCycle Partners' marketing infrastructure for ongoing lead generation.
ONGOING AGENCY WORK
CZ now functions as RevCycle Partners' marketing agency, managing all inbound and outbound marketing activities, including PR.
RESEARCH AND BRAND DEVELOPMENT
CZ conducted perceptual research of RevCycle Partners stakeholders, including its senior team. The CZ creative team designed the company logo, developed the brand concept and messaging strategy, and created all accompanying assets, including the company website, sellsheets, and social media accounts.
MARKETING STRATEGY
We helped set up RevCycle Partners' marketing infrastructure for ongoing lead generation.
ONGOING AGENCY WORK
CZ now functions as RevCycle Partners' marketing agency, managing all inbound and outbound marketing activities, including PR.
CONTACT US
Email: [email protected]
Phone: 630.248.9129
Address: 209 East Liberty Dr. Wheaton, IL 60187
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