Fractional Chief Marketing Officer
Are you a startup or a business that needs only a small amount of strategic marketing?
Or are you a larger organization that is between senior marketing executives?
CZ provides fractional or interim CMO services that fit with your specific needs, timeframe, and budget.
As part of our work, we'll evaluate your brand positioning and current messaging to make sure every marketing touchpoint speaks to your ideal customer or client. We'll also evaluate your marketing automation, website traffic, social media, and marketing campaigns, ensuring that your lead generation activities are effective and driving actual sales.
We'll also evaluate and manage your existing marketing team and vendors.
Effective marketing happens within a system. It's never a single tactic. It's never the latest marketing fad.
While unique, every company needs a comprehensive, measurable marketing plan, which begins with an intimate knowledge of the ideal customer and what Harvard Business School professor Clayton Christensen called the job to be done.
CZ assists its clients in mapping out the customer journey and then designing a sensible plan to engage your prospects. The plan lays the foundation for all future marketing activities, whether digital, social, or physical.
CZ Strategy has helped us position ourselves as experts in our target market. They fully understand what it takes to compete in the marketplace and they've helped us establish a branding strategy that extends our outreach to prospects.
James, CFP®, financial services firm
EXECUTIVE INFLUENCE MARKETING
Ideas are the currency of influence. For many entrepreneurial leaders, influence through speaking, writing, and publishing in various formats forms the foundation for the entire marketing enterprise.
CZ creates "influencer" content marketing plans that identify and sharpen the publishing-worthy ideas of the organization. We package those ideas for distribution, whether for blogging, podcasting, or posting on social media.
CZ also provides ongoing agency services for its clients, an extension of the corporate team.
Inbound and outbound marketing campaigns;
Creative content production;
Social media campaigns and management; and