Everything You Do as an Organization Is Marketing

first principles Sep 22, 2023

Too often marketing is narrowly defined as what the marketing team does.

But your employee culture is marketing. So is the wait for customers to get their problems resolved. It’s all marketing, if marketing is a story about your product, service, or nonprofit.

How your customers experience you is marketing. In fact, their experience is the only data they have to tell your story to a colleague or friend. Organizations that depend on referrals pay attention to the customer experience.

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