You Can't Make a Thoroughbred out of a Jackass

first principles Sep 22, 2023

 This is an old saying, which I suspect originates from Texas.

It’s impossible to take an unremarkable product or service and fix it with marketing.

Even exceptional marketing can’t turn a jackass into a thoroughbred. If your product or service is a jackass, it’s a jackass.

No amount of advertising or marketing can change its identity. Start with the product.

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