You Can't Make a Thoroughbred out of a JackassSep 22, 2023
This is an old saying, which I suspect originates from Texas.
It’s impossible to take an unremarkable product or service and fix it with marketing.
Even exceptional marketing can’t turn a jackass into a thoroughbred. If your product or service is a jackass, it’s a jackass.
No amount of advertising or marketing can change its identity. Start with the product.
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